We facilitate the gathering and evaluation of data regarding the target market. We help in ascertaining market dynamics such as needs, size, shape and characteristics. We objectively and rationally uncover the strengths and weaknesses of the proposed venture, as well as the opportunities and threats present in the environment. After careful analysis, we then develop a list of the resources (both human and financial) necessary to capture the market. Ultimately, we analyse the prospects of success and offer advice on what needs to be done to counter identified challenges.